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Custom Direct Mail targeting BlueWave trade areas. The hard plastic, UV-coated mailer stood out in the mail, and incorporated a detachable, Reloadable loyalty card with existing credit. Goal was to penetrate the immediate trade area, introduce BlueWave, and get "share of car" with the loyalty cards. Five custom mailers, with redemption rates of 11% - 20%. Any advertiser would kill for that.
1996 and 1997 Annual Reports - both winning accolades throughout the industry, from Gold ADDYs to BlackBook AR100 (Top 100 Annual Reports for that year), to Communication Arts Exhibit.
Cosmetic Surgery Center launch direct mail piece. Foldout accordian style, keeping mail costs at a minimum but impact at a maximum.
An oversized product hangtag designed for America's oldest gunmaker. Shown here: Cover/inside spread/back cover.
Cover and inside spread from the Head Sport product catalog.
Some work done by Tangelo senior creatives at previous agencies.
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